In today's fast-changing healthcare business environment we all need to understand healthcare marketing and its importance to our products, our customers and our business.

Whether you work for a pharma/healthcare multi-national or for a local consulting agency, the Healthcare Business Institute can help you stay at the forefront of the Healthcare Industry by helping you deliver sales & marketing excellence through our professional development training programs. The Healthcare Business Institute's professional development programs have been specifically designed for the healthcare industry and accredited by the APMRG Industry Association for the Pharmaceutical Industry.


WHAT SETS OUT TRAINING APART?

The Healthare Business Institute has been a leading provider of Australian Pharma/Healthcare business training courses since 2007. The Healthcare Business Institute is recognized as running successful Pharma/Healthcare Business courses geared to developing, refining and enhancing skills, knowledge and professional competence.

The Healthcare Business Institute is an independant training organisation focused on executive professional development - we teach you to deliver Healthcare  Marketing! We are not a consulting service or data provider organization wanting to deliver healthcare marketing solutions for you - we train you to deliver!

Our independant training focus allows us the freedom to always be objective about data and marketing processes - we are not owned or aligned with data suppliers or agencies (e.g. advertising, market research, market access etc.) - we never sell data or agency skills through 'sponsored' courses.

Our links with Industry Associations such as the APMRG, allows us to bring you top industry experts to provide balanced views on key healthcare skill sets. The Healthare Business Institute also looks to areas outside of the healthcare field to bring new and evolving marketing thinking to our courses. Our links with Australian, USA and European Universities as well as Business institutions allows us to cherry pick presenters and information relevent to today's Australasian Healthcare Industry Executive.


PUBLIC COURSES AND IN-HOUSE COURSES

The Healthcare Business Institute offers both public and in-house courses. Public courses are held in the Sydney CBD, usually at The Westin or the Sheraton on the Park hotel. Travel and accommodation are not included in the registration fees. Course registrant numbers range from a minimum of 10 to maximum of 16. This ensures the optimum learning environment that allows for the best interaction between registrants and presenters.
In-house courses (your date & venue) are available - please Contact Us for more details


ADD VALUE TO YOUR ORGANISATION

All our courses are designed to be as dynamic and interactive as possible, encouraging participation to develop new skills that will be drawn upon throughout a delegate's career, thereby increasing their value to their companies.

We offer pragmatic 'hands on' oriented course programmes, which provide information that delegates can put into practice the day they return to their companies.


Course List

 

Introduction to Pharma Marketing

A concentrated two day course is designed to introduce you to healthcare marketing and to give you an understanding of specific marketing issues that are unique to the pharmaceutical & medical technology industries. In addition, the course will give you practical skills that you will require in your day to day marketing role.

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Project Management Essentials for Pharma Marketing

This concentrated one day course is designed to introduce you to project management and to give you an understanding of project management concepts & tools that are valuable to the Pharma Marketer. In addition, the course will translate the concepts into practical skills you will be able to use in your day to day marketing role.

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PBS Pricing & Pharma-economics for Pharma Marketing

This interactive two day course is designed to provide an overview of PBS Pricing using Pharmaco-economic principles and an understanding of the key concepts essential to pricing and reimbursement of products on the Australian PBS. The course is aimed at executives with a background in sales or marketing looking to improve their understanding of the intricacies of pricing and reimbursement in Australia.

Introduction to Pharma Sales Management

This concentrated two day course is designed to introduce you to sales management and to give you an understanding of the demands in moving from individual contributor to a leader of a sales team in the pharmaceutical industry. In addition, the course will give you practical skills that you will require in your day to day leadership role.

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Hospital & Specialist Pharma Marketing

This concentrated two day course is designed to provide an overview of Hospital & Specialist Marketing and an understanding of the key concepts specific to marketing products in the Hospital Sector in Australia. The course is aimed at executives with a background in sales or marketing looking to apply their skills to the Hospital/Specialist sector.

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Healthcare Market Analysis

This concentrated two day course is designed to provide an overview of Pharma/Healthcare Secondary Data sources available in Australia while enabling users to understand how to best utilise secondary data for improved decision making. The course is aimed at professionals with a background in either the Pharma or Healthcare sector looking to improve their knowledge and use of public and private secondary data sources.