WHO IS THIS COURSE FOR?

This course is designed specifically for staff who are new to marketing in the pharmaceutical industry or who are relatively inexperienced (up to 2 years).

For example:

  • Associate brand/product managers
  • Sales employees who have recently moved (or would like to move) to the marketing area
  • Marketing assistants
  • Non-Marketers - working in marketing-related roles including Medical, Regulatory, Finance, Market Access, Health Economics

COURSE OBJECTIVES & BENEFITS

This course is designed to introduce you to pharmaceutical marketing and to give you an understanding of specific marketing issues that are unique to the pharmaceutical industry. In addition, the course will provide you with practical skills that you will require in your day-to-day marketing role.
At the end of this course you will:

  • Expand your understanding of the pharmaceutical market place and your competitors
  • Know which secondary data sources are available and how to analyse them
  • Understand where your product fits in the lifecycle
  • Learn how to manage Advisory Boards and develop Key Opinion Leaders
  • Learn about general practitioner education and get the latest update from the RACGP
  • Understand the principles of working with the Medical/Regulatory process
  • Learn more about PR and Marketing Communications
  • Understand the types of market research and its benefits
  • Learn how to brief and work with market research suppliers or advertising agencies
  • Know where to get further advice and help

PROGRAM

The program combines both theory & practice into a two day course:

DAY 1

Session One: Marketing in Theory

  • Principles of Marketing
  • Lifecycle Management
  • The Brand Planning Process - In theory

Session Two: Marketing in Practice - I

  • The Brand Planning Process - In practice
  • The PBS - Reform and implications for Industry
  • Customer & competitor research - Primary & Secondary
  • Marketing Case Study - Workshop

DAY 2

Session Three: Marketing in Practice - II

  • Customer ‘needs & wants’ - Advisory Board Management and KOL development
  • Brand Promotion - Principles of the Job Bag approvals process
  • Brand Promotion - Working with your Advertising Agency

Session Four: Marketing in Practice - III

  • Healthcare Professional Education - RACGP continuing Professional Development
  • Healthcare Professional Education - Medicines Australia code

Session Five: Pharma/Healthcare Marketer Education

  • Marketing Skills - putting it all together and the next steps

PAST PARTICIPANTS

Below is a non-exhaustive list of healthcare executives who participated in this training course:

Sales Representative --- Abbott Australasia

Product Manager --- Abbott Australasia

HSR --- AstraZeneca

Associate Product Manager --- Celgene

Associate Brand Manager --- CSL Biotherapies

Brand Manager --- Eli Lilly Australia

Marketing Assistant --- Eli Lilly Australia

Brand Leader --- Eli Lilly Australia

QLD Field Supervisor --- Ferring

Regional Application Specialist for Medical Devices --- Fresenius Kabi Asia Pacific

Clinical Science Associate --- Genzyme Australasia

Associate Brand Manager --- GlaxoSmithKline

Executive Assistant / Marketing Assistant --- Grunenthal Australia

Product Manager --- Hospira

Sales & Marketing Associate --- Invida

Business Manager --- Invida

Training Manager --- Janssen

Business Analyst --- Janssen

Marketing Administrator --- Merck Serono

Associate Brand Manager --- MSD

Business Insights Analyst --- MSD

Product Specialist --- Norgine

Sales Representative --- Novartis

Associate Brand Manager --- Pfizer Australia

Business Development Analyst --- Pfizer Australia

Technical Sales Representative --- Pfizer Australia

Team Coordinator --- Pfizer Australia

National Sales & Marketing Manager --- Sanofi

Product Manager --- Sanofi

Finance Director --- SOHO Flordis International

Senior Research Consultant --- Sweeney Research

TESTIMONIALS

"Brilliant overview of marketing in Pharma without taking University papers" - Sales Representative, Abbott
"Excellent program for new employees providing a great overview" - Customer Insights Analyst, MSD
"Fantastic & energetic - some really great points to think about" - Team Coordinator, Pfizer
“Excellent for marketing preparedness/readiness. Very Good for new (< 12 months) marketers” – Associate Brand Manager, CSL Biotherapies
“Course is great if you want to know what Pharma Marketing involves” – Product Manager, Sanofi
“All prospective candidates for an PM/APM position should attend this course so they start out with a clear objective in the role” – Product Specialist, Janssen
“Excellent course full of very practical tips relevant to the industry and specific to the marketing role” – Marketing Assistant, Bayer
“Great program, facilitator, presenters and presentations” – Product Specialist, Janssen
“A great transition from Sales [role] to Marketing” - Sales Representative, Abbott
“A great intro to Pharma marketing particularly for those with no exposure to promotion within the industry” – Med Info Associate, Janssen
“This course allows me to clearly understand the marketing role” – Regional Application Sales Specialist – Medical Devices, Fresenius Kabi
“Terrific introduction into ‘what to expect’ when you make it into marketing” – Senior Sales Manager, Janssen
“An excellent 360 view of marketing in Pharma industry” - Associate Product Manager, MSD
“Highly recommended for a crash course in marketing” – Pharmacy Business Development, Janssen
“Excellent course. A very good use of my time. The two days provided a comprehensive overview & introduction to the marketing function” – Project Manager, Janssen
"All sessions were very relevant with some presentations having excellent inspirational/motivational speakers" - Senior Strategic Programs Leader - Scientific Affairs Dept. Sanofi
“Great, practical insights into the world of Pharma marketing. An essential first step for those interested in making the transition to marketing” – National Sales Manager, Pfizer
“Very Good introduction to Pharma marketing. All sessions relevant & gave a good overview of the long term & day-to-day activities of a brand manager” – Sales Operations Manager, Janssen
“Fantastic overview of marketing with huge variety of speakers & content. Really enjoyable & highly appropriate for people wanting to move into marketing or new to area” – Associate Brand Manager, CSL Biotherapies

COURSE DATES & VENUES

Dates: TBA, September 2016
Venue: The Westin or Sheraton on the Park, Sydney NSW
Note - venue to be confirmed and registrants advised closer to the event date (usually 2-4 weeks prior)

Please note: If necessary, the APMRG may modify the program, venue/date.
To obtain further course details please Contact Us
To download Course Details via PDF Click here

YOUR INVESTMENT

Earlybird (TBA) - Standard pricing: $4,474 + GST. APMRG Member discount pricing: $3,974 + GST.
After earlybird (TBA) - Standard pricing: $4,974 + GST. APMRG Member discount pricing: $4,474 + GST.
Includes all meals and course dinner. Accommodation or travel costs are not included. Credit card fees & charges apply.

REGISTRATION

TBA, 2017.