Introduction to Pharma Marketing
Two Day Course
WHO IS THIS COURSE FOR?
This course is designed specifically for staff who are new to marketing in the pharmaceutical industry or who are relatively inexperienced (up to 2 years).
For example:
- Associate brand/product managers
- Sales employees who have recently moved (or would like to move) to the marketing area
- Marketing assistants
- Non-Marketers - working in marketing-related roles including Medical, Regulatory, Finance, Market Access, Health Economics
COURSE OBJECTIVES & BENEFITS
This course is designed to introduce you to pharmaceutical marketing and to give you an understanding of specific marketing issues that are unique to the pharmaceutical industry. In addition, the course will provide you with practical skills that you will require in your day-to-day marketing role.
At the end of this course you will:
- Expand your understanding of the pharmaceutical market place and your competitors
- Know which secondary data sources are available and how to analyse them
- Understand where your product fits in the lifecycle
- Learn how to manage Advisory Boards and develop Key Opinion Leaders
- Learn about general practitioner education and get the latest update from the RACGP
- Understand the principles of working with the Medical/Regulatory process
- Learn more about PR and Marketing Communications
- Understand the types of market research and its benefits
- Learn how to brief and work with market research suppliers or advertising agencies
- Know where to get further advice and help
PROGRAM
The program combines both theory & practice into a two day course:
DAY 1
Session One: Marketing in Theory
- Principles of Marketing
- Lifecycle Management
- The Brand Planning Process - In theory
Session Two: Marketing in Practice - I
- The Brand Planning Process - In practice
- The PBS - Reform and implications for Industry
- Customer & competitor research - Primary & Secondary
- Marketing Case Study - Workshop
DAY 2
Session Three: Marketing in Practice - II
- Customer ‘needs & wants’ - Advisory Board Management and KOL development
- Brand Promotion - Principles of the Job Bag approvals process
- Brand Promotion - Working with your Advertising Agency
Session Four: Marketing in Practice - III
- Healthcare Professional Education - RACGP continuing Professional Development
- Healthcare Professional Education - Medicines Australia code
Session Five: Pharma/Healthcare Marketer Education
- Marketing Skills - putting it all together and the next steps
PAST PARTICIPANTS
Below is a non-exhaustive list of healthcare executives who participated in this training course:
Sales Representative --- Abbott Australasia
Product Manager --- Abbott Australasia
HSR --- AstraZeneca
Associate Product Manager --- Celgene
Associate Brand Manager --- CSL Biotherapies
Brand Manager --- Eli Lilly Australia
Marketing Assistant --- Eli Lilly Australia
Brand Leader --- Eli Lilly Australia
QLD Field Supervisor --- Ferring
Regional Application Specialist for Medical Devices --- Fresenius Kabi Asia Pacific
Clinical Science Associate --- Genzyme Australasia
Associate Brand Manager --- GlaxoSmithKline
Executive Assistant / Marketing Assistant --- Grunenthal Australia
Product Manager --- Hospira
Sales & Marketing Associate --- Invida
Business Manager --- Invida
Training Manager --- Janssen
Business Analyst --- Janssen
Marketing Administrator --- Merck Serono
Associate Brand Manager --- MSD
Business Insights Analyst --- MSD
Product Specialist --- Norgine
Sales Representative --- Novartis
Associate Brand Manager --- Pfizer Australia
Business Development Analyst --- Pfizer Australia
Technical Sales Representative --- Pfizer Australia
Team Coordinator --- Pfizer Australia
National Sales & Marketing Manager --- Sanofi
Product Manager --- Sanofi
Finance Director --- SOHO Flordis International
Senior Research Consultant --- Sweeney Research
TESTIMONIALS
"Brilliant overview of marketing in Pharma without taking University papers" - Sales Representative, Abbott
"Excellent program for new employees providing a great overview" - Customer Insights Analyst, MSD
"Fantastic & energetic - some really great points to think about" - Team Coordinator, Pfizer
“Excellent for marketing preparedness/readiness. Very Good for new (< 12 months) marketers” – Associate Brand Manager, CSL Biotherapies
“Course is great if you want to know what Pharma Marketing involves” – Product Manager, Sanofi
“All prospective candidates for an PM/APM position should attend this course so they start out with a clear objective in the role” – Product Specialist, Janssen
“Excellent course full of very practical tips relevant to the industry and specific to the marketing role” – Marketing Assistant, Bayer
“Great program, facilitator, presenters and presentations” – Product Specialist, Janssen
“A great transition from Sales [role] to Marketing” - Sales Representative, Abbott
“A great intro to Pharma marketing particularly for those with no exposure to promotion within the industry” – Med Info Associate, Janssen
“This course allows me to clearly understand the marketing role” – Regional Application Sales Specialist – Medical Devices, Fresenius Kabi
“Terrific introduction into ‘what to expect’ when you make it into marketing” – Senior Sales Manager, Janssen
“An excellent 360 view of marketing in Pharma industry” - Associate Product Manager, MSD
“Highly recommended for a crash course in marketing” – Pharmacy Business Development, Janssen
“Excellent course. A very good use of my time. The two days provided a comprehensive overview & introduction to the marketing function” – Project Manager, Janssen
"All sessions were very relevant with some presentations having excellent inspirational/motivational speakers" - Senior Strategic Programs Leader - Scientific Affairs Dept. Sanofi
“Great, practical insights into the world of Pharma marketing. An essential first step for those interested in making the transition to marketing” – National Sales Manager, Pfizer
“Very Good introduction to Pharma marketing. All sessions relevant & gave a good overview of the long term & day-to-day activities of a brand manager” – Sales Operations Manager, Janssen
“Fantastic overview of marketing with huge variety of speakers & content. Really enjoyable & highly appropriate for people wanting to move into marketing or new to area” – Associate Brand Manager, CSL Biotherapies
COURSE DATES & VENUES
Dates: TBA, September 2016
Venue: The Westin or Sheraton on the Park, Sydney NSW
Note - venue to be confirmed and registrants advised closer to the event date (usually 2-4 weeks prior)
Please note: If necessary, the APMRG may modify the program, venue/date.
To obtain further course details please Contact Us
To download Course Details via PDF Click here
YOUR INVESTMENT
Earlybird (TBA) - Standard pricing: $4,474 + GST. APMRG Member discount pricing: $3,974 + GST.
After earlybird (TBA) - Standard pricing: $4,974 + GST. APMRG Member discount pricing: $4,474 + GST.
Includes all meals and course dinner. Accommodation or travel costs are not included. Credit card fees & charges apply.
REGISTRATION
TBA, 2017.